My agent has reduced the asking price for my home and it still hasn't sold - What does this mean?
Your home’s been listed weeks ago but hasn't sold. The price has been reduced a few weeks ago… but it still hasn’t sold. Sound familiar? If your property is stuck on the market, it could be more than just price. In this blog, I explore what issues may be causing the lack of interest - and how Cope & Co. can help you turn things around.
You were excited to list your home. The photos looked great, the listing went live, and perhaps your agent even talked up a quick sale. But several weeks - or even months - have passed. There’s been a price drop a few weeks ago, and still… nothing.
This situation can be both disheartening and confusing. What does it mean when a property isn’t selling, even after a reduction? And more importantly, what should you do next?
Let’s look through the key factors that could be holding your sale back - and how Cope & Co. can help you turn things around.
Setting an Accurate Selling Price: Why It Matters More Than Ever
The price you set isn’t just a number - it’s a strategic decision that affects everything from how many clicks your listing gets to how confident buyers feel about making an offer.
Buyers are more informed than ever before. They’re comparing similar homes, using online valuation tools, and tracking price changes over time. If your property is even slightly overpriced, they’ll spot it—and swipe right past it.
At Cope & Co., we conduct detailed pricing consultations backed by:
- Local market analysis
- Recently sold comparable properties
- Buyer demand trends in your area
- Timing considerations (e.g. seasonal fluctuations)
Most importantly, we don’t deal in guesswork. We deal in facts, so you launch your property at a price that generates interest and gives you room to negotiate upward.
The Dangers of Overvaluing: Why a High Asking Price Can Hurt You
Tempted to try your luck at a higher price? Many sellers are. But what often feels like a smart move—leaving room to “come down if needed”—can actually backfire badly. Here’s why overpricing is dangerous:
Missed Momentum: The first 2-3 weeks are your golden window. An overpriced property during this time leads to minimal viewings and wasted potential.
Listing Fatigue: The longer your property sits on portals, the more buyers wonder why it hasn’t sold. “Stale” listings become easy to overlook.
Multiple Price Drops: These can signal desperation, weakening your position at the negotiation table.
Longer Time on Market = Lower Final Sale Price: Properties that go through multiple reductions often sell below market value due to diminished interest.
At Cope & Co., we educate our clients on the risks of overpricing and help them understand the bigger picture: strategic pricing leads to stronger offers - and a faster, smoother sale.
The Importance of Choosing the Right Agent from Day One
All agents are not created equal. Your estate agent is your property’s voice, advocate, and strategist. Choosing the wrong one can cost you not just time and money, but a lot of unnecessary stress. So what separates the right agent from the rest?
Honesty over flattery: We give realistic, data-backed advice—not inflated valuations to win business.
Tailored marketing strategies: From premium photography and engaging listing copy to social media promotion and proactive buyer outreach.
Communication and commitment: You’ll never be left in the dark. We keep you informed, involved, and in control.
Proven track record: At Cope & Co., we’re proud to have helped many clients sell properties that were previously stuck on the market with other agents.
We believe you deserve an agent who’s in your corner from day one - not just one who lists your property, but one who’s committed to getting it sold.
What Should I Do Now?
If your current agent has already reduced the asking price and you're still not getting results, don’t panic—but do take action. Here’s what we recommend:
1. Review Your Marketing Strategy
Ask yourself: is your property being presented in the best light? Are the photographs truly professional? Does the listing make people want to book a viewing?
At Cope & Co., we create compelling, bespoke marketing that includes:
- High-definition photography and drone footage (where appropriate)
- Floorplans and virtual tours
- Strong listing descriptions that highlight your home’s best features
- Local and national portal exposure
- Social media promotion to targeted audiences
2. Get a Second Opinion
You’re entitled to question your agent’s performance. We offer a free, no-obligation second opinion on your current sale. We’ll assess the pricing, marketing, and viewing feedback to identify what’s going wrong and what needs to change.
3. Switch Agents with Confidence
It may feel awkward to change agents, but it could be the best decision you make. Sellers often come to us feeling disheartened - only to go under offer weeks later thanks to a refreshed, focused approach.
We handle the switchover process with professionalism and care, making it easy for you to start again with confidence.
Why Sellers Trust Cope & Co.
We’ve built our reputation on three values: Compassion, Commitment, and Collaboration. We understand that selling your home is personal—and sometimes emotional. That’s why we go beyond the transactional.
With Cope & Co., you’ll get:
- Honest advice, even if it’s not what you expect
- A dedicated point of contact who’s with you every step of the way
- A proactive strategy to achieve the best possible sale price
- A team that truly cares about getting you the right result
Ready to Reset and Sell with Confidence?
If your property hasn’t sold - even after a price drop - don’t lose heart. The issue may not be the home; it may be the approach.
Let Cope & Co. help you get back on the front foot. Our team is ready to review your sale, create a tailored strategy, and get your property the attention it deserves.
Contact us today for a free, no-pressure consultation. Because the right result starts with the right agent.
