My Property Has Been on the Market for 6 Months – Why Isn’t It Sold?
Your property’s been on the market for 6 months, but no sale – and you're starting to wonder why. The truth? It’s probably not your home that’s the problem, but how it’s being marketed. At Cope & Co., we specialise in turning slow-moving listings into sold signs. Here’s what might be going wrong – and how we can help...
You listed your home with high hopes. You tidied every surface, took professional-looking photos (you thought), and waited for the viewings to roll in.
But here you are, six months later, wondering why the phone isn’t ringing and why that 'For Sale' board feel like it's collecting cobwebs instead of offers. You may have had a few time-wasters, a ridiculously low offer, and now a rising sense of frustration.
You’re not alone - and your property isn’t unsellable. But chances are, the strategy behind your listing is.
At Cope & Co., we’ve helped countless sellers turn “Why isn’t it selling?” into “It’s sold!” Here’s the truth: a home that lingers on the market for months is almost always a sign that the agent isn’t doing their job properly.
Let’s investigate the real reasons your property isn’t sold.
1. The Price Isn’t Right
It’s the first rule of selling: the market sets the price, not the seller, and certainly not an agent trying to flatter their way into a contract. Many agents overvalue properties just to get your instruction - and then spend the next few months slowly chipping away at that figure when reality sets in.
Buyers are savvy. If your property is even marginally overpriced, they’ll move on to the next listing.
At Cope & Co., we don’t guess or sugar-coat. Our valuations are based on real data, local insight, and buyer behaviour - not wishful thinking. We position your property to be compelling, not just competitive.
2. Poor Marketing That Fails to Inspire
A home is more than bricks and mortar - it’s a lifestyle. But if your current listing shows grainy photos, bland descriptions, and fails to highlight your home’s best features, you’re invisible to the very people who would fall in love with it. We've seen listings go live with:
- Crooked, dark photos
- Outdated decor as the hero shot
- No floorplan
- One-liner descriptions like “nice property”
That’s not marketing. That’s ticking a box.
At Cope & Co., we invest in storytelling. That means professionally staged photography, cinematic virtual tours, engaging video reels, drone footage when needed, and compelling copy that paints a picture. We create desire before the viewing even begins.
3. Too Many Price Reductions
A price drop should be a strategic tool. But if it’s being used as a panic button every few weeks, it’s hurting your sale.
Repeated reductions scream desperation. Buyers either assume something is wrong or decide to wait it out in the hope the price will keep falling.
This is often the result of poor pricing from the start - or worse, an agent who promised the earth just to win your listing, then couldn’t deliver.
Cope & Co. gets it right from the beginning. We have to - as we offer a 'no tie-in' contract for all of our sellers! And if the market shifts, we adjust with purpose and timing – not guesswork and knee-jerk reductions.
4. You’re Attracting the Wrong Buyers
If you’ve had viewings but no offers, chances are you’re not attracting the right audience. Maybe your family home is being shown to downsizers. Or your sleek city apartment is being marketed to rural retirees.
This mismatch often comes down to lazy or misinformed marketing.
Cope & Co. builds a buyer profile for each property. We tailor the messaging, choose the right platforms, and frame the listing to speak directly to the right people - the ones most likely to make an offer.
5. Lack of Agent Communication (Or Worse, Disinterest)
Ever felt like you’ve been ghosted by your own estate agent? It happens more than it should.
A good agent should be constantly in touch - updating you on interest levels, feedback from viewings, market activity, and suggested next steps. If you’re doing all the chasing, the energy’s already wrong.
At Cope & Co., we pride ourselves on proactive communication. We keep you fully informed with regular updates and honest advice. We’re passionate about property, and you’ll feel that energy from day one.
6. Poor Viewing Experience
A perfect listing can be undone by a bad in-person experience. Was the agent unprepared? Did they rush the viewing or forget key selling points? Worse still – did they even bother to attend?
Your buyer’s first in-person interaction with your home matters. It’s the moment when interest becomes emotion – and emotion drives offers.
At Cope & Co., we treat every viewing like a performance. We highlight, not just show. We tell the home’s story, point out features buyers might miss, and take time to answer every question with confidence.
7. An Outdated or Rigid Sales Strategy
The market changes. Mortgage rates fluctuate. New developments pop up. School catchments shift.
But if your sales strategy hasn’t adapted with the market over the past 6 months, you're losing out on interest and traction. Many agents set the plan once - then just wait.
Cope & Co. doesn’t believe in “set it and forget it.” We review and evolve your sales strategy regularly, based on real-time feedback and market movement. If something’s not working, we adapt - quickly and intelligently.
8. The Agent Has Lost Interest
It’s the elephant in the room, but we’ll say it: some agents lose enthusiasm when a property doesn’t sell right away. You become another number on their books. Energy fades. Effort drops. And your home just… lingers.
That’s not how we do things at Cope & Co..
We bring commitment, compassion, and collaboration to every sale - whether it takes two weeks or six months. We care about your outcome because it reflects who we are as a company. You’ll never feel like your property is forgotten.
Ready for a Fresh Start?
If your property has been sitting on the market for 6 months with no progress, it’s time to take action. The right agent can make all the difference. Cope & Co. offers:
- Expert, honest valuations - what you need to hear, not what you want to hear.
- Bespoke marketing strategies
- Proactive buyer targeting
- Exceptional client service from start to finish
Let us show you what it feels like to be truly prioritised. Book a no-obligation consultation today - and let’s finally get your home sold.
Want us to review your current listing and offer straight-talking advice? Contact Cope & Co. now - and find out what your current agent should have been doing all along.
