Landlords – What’s Your Lettings Currency?
What’s more valuable to you—saving money, saving time, or saving yourself stress? Every landlord pays in three forms of currency; fees, time, and peace of mind. The key is knowing which matters most to you. The way you balance these factors will shape your experience as a landlord. Ask yourself; What’s your currency?
When landlords engage the services of a letting agent, they choose to pay in three forms of currency; fees, time, and peace of mind. The question is, which one do you prioritise most?
Some landlords focus primarily on cost, looking for the lowest fees possible. Others are more concerned about time, preferring to be hands-off in their property management. And then there are those who seek peace of mind, wanting a service that ensures compliance, quality tenants, and a stress-free experience.
The reality? You always pay in a mix of all three. But the order in which you prioritise them will determine the type of service you receive.
Fees – The Cost-Conscious Landlord
If keeping costs down is your priority, you might be drawn to the cheapest agent. But it’s worth asking yourself:
- Are they cutting corners to offer low fees?
- Do they handle legal compliance thoroughly?
- Will you end up paying more in lost rent, void periods, or maintenance issues?
Cheaper isn’t always better. The real question is whether you're getting VALUE for the fees you pay.
Time – The Efficiency-Seeking Landlord
For landlords with busy lives or multiple properties, time is the most valuable currency. The right letting agent will:
- Handle day-to-day management, so you don’t have to.
- Ensure prompt rent collection and maintenance coordination.
- Keep up with legal and regulatory changes, so you stay compliant.
But let’s dig deeper—what could you do with more time?
✔ Focus on growing your portfolio instead of firefighting tenant issues?
✔ Spend more time with family, travel, or invest in other projects?
✔ Free yourself from late-night phone calls, property inspections, and chasing arrears?
Landlords often underestimate the mental load of self-management—until they experience the freedom of outsourcing it. Time isn’t just about hours; it’s about reclaiming control over your schedule.
Peace of Mind – The Hassle-Free Landlord
Some landlords simply want reassurance that everything is running smoothly. If this is you, ask yourself:
- Do I trust my agent to vet tenants properly?
- Are they proactive in avoiding compliance risks?
- Do they offer solutions to problems?
- Can I rely on them to act in my best interests?
The emotional cost of a bad tenant, legal disputes, or an unexpected regulatory fine can be significant. Constant worry over rent payments, property conditions, and legal compliance wears down even the most experienced landlords.
By choosing a letting agent who takes the stress off your shoulders, you’re not just protecting your property—you’re protecting your own well-being.
Finding Your Balance
There’s no right or wrong answer – every landlord has a unique mix of priorities. The key is to find an agent who aligns with your currency.
At Cope & Co, we understand that landlords want cost-effective, time-saving, and reliable services. That’s why we focus on providing value-driven management, keeping your property profitable while ensuring a seamless experience.
So, ask yourself:
🔹 What’s your currency?
🔹 How much is your time worth?
🔹 Would you benefit from less stress and a smoother rental experience?
If you’d like to discuss how we can help you balance cost, time, and peace of mind, get in touch today.
